Cristina Junqueira at Nubank: Breaking the Glass Ceiling in Fintech

Case Code: LDEN207 Case Length: 12 Pages Period: 2013-2022 Pub Date: 2023 Teaching Note: Available

Price: Rs.400 Organization : Nu Holdings Ltd. Industry :- Countries : Brazil Themes: Women in Business, FinTech, Banks and Banking,Leadership Style

Abstract Case Intro 1 Case Intro 2 Excerpts

Brazilian Banking System

Of the 250 million population in the LatAm region, more than 60% were unbanked. Where Brazil was concerned, only 56% of the people had a formal bank account as of 2012. According to World Bank data, in 2015, 51% of adults in the country had a bank account, up from 39% in 2011, but 210 million still remained unbanked..

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